When we talk, most of us only pay focus to subject matter. However, there's a much, much deeper level of language. A level that can be used to persuade pretty much anybody to do pretty much anything.

How can we get to this level? This is the arrangement level of expressions. This is the part underneath the content. Now, most of us only pay attention to the outside. But we really don't. The composition is what causes all human action.

However, when most people try to persuade others, they tend to focus on the subject matter. But unless they already and precisely want your subject material, it won't work.

You'll have amazing success with arrangement words and phrases. Instead of getting them to buy your red car, for example, try something else. Get them thinking of when they bought something they really liked.

Then they'll associate this experiencing with your product, whatever it is. And they won't really even need to know much about your product.

You'll be amazed when you look at some of the movies below.

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