If you will need to control somebody to do something, there's a couple techniques you could go about it. One is to list all of the elements and benefits of your thought, and hope that a lot more than enough of them match with what your client wants.
This may work, if you happen to hit one. And you run the risk of turning off your client or listening partner if not very many of your elements and benefits are what they really want.
Another strategy that is much easier, much a lot more considerate, and much a lot more robust is based on guidelines. Basically asking what they would like before you launch into your long list of qualities and advantages will be a lot a lot more useful in the long run.
Generate their critical elements, and then generate their higher order critical elements. Like if they will need a red car, learn what the benefit will be once they get it. Discover what type of needs they'll be filling, from an emotional standpoint.
If you do this with just a few critical elements, you'll be amazed precisely how easy it is. Most men and women never do this. And another reason is you'll be giving them what they really want, they'll feel they've been looking for it their whole lives.
They'll fall over in reverse trying to buy your item, or agree with your idea. You will naturally generate tons of easy capital with this unbelievable technique.
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